Significant loss of revenue occurred during the late 2000s, and the company filed for bankruptcy protection in 2010. Poor management, the slow failure adapting to compete with the constant changes to Multimedia technology, and the Great Recession were major factors causing Blockbuster's decline, as was the increasing competition from Netflix's mail-order service, video on demand, and Redbox automated kiosks. At its peak in 2004, Blockbuster consisted of 9,094 stores and employed approximately 84,300 people: 58,500 in the United States and 25,800 in other countries. Previously operated by Blockbuster Entertainment, Inc., the company expanded internationally throughout the 1990s. It was originally founded by David Cook in 1985 as a stand-alone mom-and-pop home video rental shop, but later grew into a national store chain featuring video game rentals, DVD-by-mail, streaming, video on demand, and cinema theater. Blockbuster LLC, formerly known as Blockbuster Video, is an American brand (and defunct national video rental store chain) currently owned by Dish Network.
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